In recent years, the concept of AI Marketing has gradually become more popular and widely applied in the Marketing industry. So what is AI Marketing and how is it applied in Marketing? Let's find out more with EDUTO through the article below!

What is AI Marketing?

At its core, Artificial Intelligence is a set of technologies that work together to enable them to perform tasks that previously required human intelligence. When applied to normal business purposes, these technologies can learn, act, and perform with human-like intelligence. It is used to simulate human intelligence in machines, saving us a lot of time, effort, and money.

Historically, four different approaches have been explored towards AI:

• Humanistic thinking
• Think rationally
• Humanitarian action
• Reasonable action

According to the United States Patent and Trademark Office (USPTO), technologies that fall under AI include: machine learning, knowledge processing, AI hardware, natural language processing, evolutionary computation, computer vision, speech recognition, and planning/control.

Artificial intelligence marketing (AI Marketing) is one of the most popular topics in today's digital era.

So what is AI Marketing?

AI Marketing (Artificial Intelligence Marketing)  is a method of leveraging artificial intelligence technology to collect data, customer insights, predict customer moves, and make automated decisions that impact marketing efforts. In fact, AI can directly boost the return on investment (ROI) of marketing activities.

With AI Marketing, marketers can deeply understand customer behavior, predict their actions and signals. Therefore, they can implement strategies that target customers effectively and optimally.

A quick example of using AI in marketing comes from Gmail and Google Docs, using AI Marketing in Smart Compose to read what you're typing, then understand what you're typing and suggest what to type next. 

Why is AI Marketing important for businesses?

The impact of artificial intelligence in digital marketing is huge. Up to 76% of customers expect companies to understand their needs and expectations. AI Marketing allows marketers to collect a large amount of analytical data from social media marketing, emails and websites in a relatively short time. That is why AI Marketing is extremely important for every business, especially AI Marketing in Vietnam.

Benefits of AI Marketing:

Support for Marketing Automation activities

AI makes marketing automation smarter. It can work with marketing automation to enable data to be turned into meaningful decisions, interactions, and positively impact business results.

It’s all about data, but what’s more important is turning data into actionable insights quickly and accurately. In other words, the speed at which marketing tasks are executed and deployed is a key factor that AI Marketing can bring to businesses.

AI can help marketers scale the number of campaigns they create, identify the best actions to suggest to customers, and then determine which campaigns are most appropriate to send to customers. 

AI Marketing can also create and optimize content in various email formats that are user-friendly and relevant to the recipient. Additionally, AI is used in social media automation; just like in the case of email marketing, businesses use it to increase customer engagement and optimize content.

Read more: Transforming to the age of AI in banking and finance

Minimize errors

Humans are inherently fallible. AI Marketing and human error is a widely discussed topic that has many debating whether AI can be a way to overcome human error?

There is no doubt that Artificial Intelligence exists to avoid human intervention, to eliminate the possibility of human error. AI Marketing has been proven to help overcome human error, especially in the most concerning aspect: data security.

Common data security issues have many businesses worried about their employees' lack of ability to protect customer data and other important business data. 

Increasing cyberattacks are a risk that every eCommerce business must consider. Fortunately, AI Marketing can help address these issues by learning, adapting, and responding to a business’s cybersecurity needs.

Read more: Will artificial intelligence - AI replace programmers in the future of the 5.0 era?

Cost savings

AI can help you eliminate many of the wasted resources that are often used to create and execute marketing strategies. With AI Marketing, you can significantly reduce costs by working faster and more efficiently, increasing your revenue.

When your organization is spending too much money and hours to complete work, AI can help you complete repetitive and boring tasks. It shortens the time it takes for your employees to do the work, while also reducing errors to zero. The cost of hiring employees can be significantly reduced while leveraging the available talent to perform more important tasks.

With AI Marketing, you can be more productive. For example, a content manager can use AI to run thousands of copy and creative variations of A/B testing and automatically build email subject lines, speeding up the process and performing better than a human.

ROI Growth

AI Marketing helps marketers better understand their customers and improve their customer experience. AI-powered marketing allows marketers to analyze customers, predict, and design the customer journey accurately. In addition, it can help marketers set up customer-specific adjustments, effectively increasing ROI on each customer interaction.

Through AI Marketing, marketers can gain more detailed information about customers and know how to group them into better groups, while guiding them to the next step to deliver the best experience on the journey.

By deeply analyzing customer insights and understanding what they really want, marketers can maximize ROI without wasting budget on efforts that don’t work. They can also avoid focusing on campaigns that annoy customers.

Read more: Can IT outsourcing industry “riding the wave” of AI?

Increase personalization

We hear a lot about personalization when shopping in the digital world. It is something that customers increasingly pay attention to when shopping online. So what is the secret to how eCommerce businesses use personalization strategies to win customers? The answer is Artificial Intelligence (AI).

Artificial intelligence will make your marketing more personalized in a variety of ways. Many companies are already using AI Marketing to personalize their websites, emails, social media posts, videos, and other content to better address what customers want.

For example, eCommerce businesses are seeing positive results by creating mobile-friendly push notifications. When done well, push notifications sent via mobile devices are more likely to be noticed by customers because it creates a sense of personalization.

That’s because each customer gets their own personalized push notification. With custom-tailored notifications based on what they’ve watched or exactly what they want to hear from a brand, it’s a great way to win over customers.

Product recommendations are also an amazing AI Marketing method that makes customer experience more personalized.

Make smarter and faster decisions

AI Marketing helps process data much faster than human intervention, ensuring accuracy, security, and allowing your team to focus on strategic initiatives to execute effective campaigns powered by AI marketing bots.

AI Marketing can collect and track real-time tactical data so marketers can make decisions in the moment without having to wait until the campaign ends. They can determine what to do next based on the reports. With these quick reports, they can make smarter and more objective decisions.

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