Artificial intelligence in tourism plays a role in optimizing customer experience. AI opens up new spaces for the tourism industry, creating promising development opportunities. AI applications increase the convenience of searching for information and booking, opening up opportunities to create breakthrough personalized experiences. 

What is the huge potential that artificial intelligence brings in the tourism industry and what are the potential of artificial intelligence in tourism and important applications? You can also find out with EDUTO below.

1. Potential when applying artificial intelligence in tourism

Applying artificial intelligence in tourism utility technology brings significant development potential for customers and the tourism industry:

• Enhance customer experience and increase satisfaction: Convenience technology and artificial intelligence provide convenient, flexible and quality travel experiences, from information search to planning and booking, thereby increasing customer satisfaction.
• Optimize processes and save time for travelers: Convenience technology and artificial intelligence help travelers save time and effort when searching, booking, and managing travel-related information.
• Enhance data management and forecasting in the tourism industry: Artificial intelligence supports data analysis and tourism trend forecasting, helping the tourism industry meet customer needs accurately and effectively.
• Create personalized travel experiences: Technology and artificial intelligence enable personalized travel experiences that cater to each customer's unique preferences and needs.

2. The challenge of artificial intelligence in tourism

Despite the many advantages, AI applications in tourism industry also face some challenges:

• Security and Privacy: Data security and confidentiality must be ensured along with respect for privacy in the use of customers' personal information.
• Training and human resource development: There must be sufficient human resources with knowledge and skills to develop, deploy and manage technology.
• Integration and Interoperability between Systems: Ensuring compatibility and smooth integration between systems and AI in the tourism industry to optimize performance is a challenge that needs to be addressed.

Read more: What is digital conversion? 4.0 trend: Digital transformation

3. Important applications of artificial intelligence in tourism

Artificial Intelligence plays an important role in optimizing technology in tourism.

There are many applications of AI in tourism such as:

3.1 Smart search and booking

Smart search and booking based on artificial intelligence helps users easily choose accommodation that suits their needs and preferences. This feature provides a convenient experience and optimizes the hotel booking process, helping customers save time in choosing the ideal destination for their trip. This is a useful application of artificial intelligence in tourism.

3.2 Suggested travel itinerary

Travel route suggestions through artificial intelligence applications help travelers easily plan their journeys intelligently and flexibly. This feature recommends destinations that match travelers' interests and time, and provides suggestions for interesting activities and places to visit. From destination recommendations to detailed planning, AI technology helps optimize the travel experience, bringing significant convenience to users.

3.3 Customer support via chatbot

Customer support via chatbot is a very popular application of artificial intelligence in tourism, helping to automatically answer questions, provide information about tourism services and solve basic problems quickly. Chatbots have the ability to interact 24/7, providing continuous service to customers and meeting information needs immediately, while creating a convenient and user-friendly experience.

3.4 Forecasting tourism trends

Artificial intelligence in tourism plays an important role in forecasting tourism trends by analyzing data from various sources such as online user behavior, booking data, and information about tourist destinations. Using complex algorithms, AI is capable of predicting travel patterns, market trends, and customer preferences. This helps businesses in the tourism and related industries to develop and advertise more effectively.

3.5 Create personalized experiences

Creating personalized experiences through artificial intelligence is the process of customizing and providing content, services, and travel products based on each customer's preferences, personal information, and previous behavior. This feature allows for suggestions of places, travel activities, and services that are suitable for each individual, creating a unique and highly personalized travel experience. This meets the individual needs and desires of each customer.

Artificial intelligence in tourism brings many great benefits through optimizing customer experience and data management. However, it also has some challenges that need to be addressed in terms of security, human resource training and system integration to ensure its future growth potential.

Read more: 18 applications of artificial intelligence AI in the tourism industry

EDUTO – Leading Technology Partner in Vietnam

Established in 2020, EDUTO is one of the leading IT companies in Vietnam, specializing in providing digital transformation consulting services and software solutions in the fields of finance, healthcare and retail for domestic and international enterprises. With the desire to contribute to enhancing Vietnam's position on the global IT map, EDUTO aims to bring innovative technology to life by leveraging the technical workforce in Vietnam, and the vision of becoming a leading IT company in the ASEAN region.

The artificial intelligence industry has great potential for development and needs a lot of human resources. Therefore, participating in AI courses brings many good development opportunities for you. The artificial intelligence course at EDUTO will help you learn basic and in-depth knowledge about AI effectively. With a scientifically arranged learning path suitable for many different subjects, it will help you optimize the learning process.

Contact to us at: EDUTO's Website