The impact of artificial intelligence on business growth strategies

Integrating AI solutions allows businesses to quickly adapt to market changes, optimize resources, and meet rising consumer expectations, positioning them for long-term sustainable development.

Phuong Trang
29/10/2024

Today, Artificial Intelligence (AI) has made significant progress and has become one of the fastest growing technologies globally. In addition to being applied in business and industry, AI is also present in distribution management, especially in sales management and product display scoring.

Artificial Intelligence (AI) is a field of computer science concerned with the development of computer systems capable of performing intelligent tasks that were previously only possible for humans.

For sales management activities, artificial intelligence – AI has created a series of tools to evaluate and manage product display. Helping businesses save time and costs, objectively and fairly evaluate the work efficiency of the sales team at each point of sale.

AI in strategic management, with its ability to analyze massive amounts of data and generate insights, is changing the way businesses operate. It enables companies to make better decisions, reduce risk, and increase efficiency. Applying AI in strategic management is not just about automating processes; it is about harnessing the power of AI to make better decisions and drive business growth.

Introduction to Artificial Intelligence and its role in business

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Predictive Analytics

One of the key ways AI can help with strategic management is through predictive analyticsBy analyzing historical data, AI can predict future trends and outcomes, allowing businesses to make proactive decisions. This not only helps mitigate risk, but also helps identify growth opportunities. For example, AI can predict customer behavior, market trends, and even potential operational issues, allowing businesses to take strategic actions.

Supply Chain Fulfillment


With AI, algorithms can be used to detect and understand market demand for products over time and across geographic regions. This can help companies find the best ways to reach customers in each region, where there are different demands for product quality and design.

Improve customer service operations efficiency


AI solutions in customer service are developed to help create a balance in the customer service system. While customers are supported to resolve problems, customer service staff are also guaranteed their service commitment while reducing the workload from customer support channels.

On the other hand, 82% of customers expect a quick response to their problems and queries. In a recent survey, 90% of customers shared that they expect businesses to provide excellent customer service across customer care channels.

The impact of AI on customer experience and loyalty

Read more: How to Use AI Tools Effectively as a Business Owner

Read more: EDUTO’s AI Library

Optimizing display scoring

Using AI is the number 1 solution today to optimize display management in general and simplify display scoring in particular. With outstanding technological features such as:

  • Display images are linked to each point of sale through taking photos of each visit to the Point of Sale on the application
  • Automatically check and count the number of products on shelves.
  • Automatic display scoring based on pre-set criteria
  • Intuitive and multi-dimensional reporting system, allowing supervisors to export reports in real time, ensuring timeliness and optimal evaluation of display results.
  • Automatically register to join the program quickly right on the application

Completing the display scoring and reward work for points of sale takes a lot of time and is prone to errors. Therefore, using artificial intelligence (AI) in display scoring is a solution to optimize display management in general and simplify display scoring in particular. This helps businesses save time, human resources, costs and especially objectivity and accuracy in the display scoring process.
Management Systems intergrate wihth AI is an optimal solution when applying artificial intelligence (AI) to help businesses optimize distribution and retail management.

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