KOC HUB - Unleash Your KOC Performance Through Data Mastery

An all-in-one platform for data-driven e-commerce insights with user-friendly dashboards and admin tools for efficient management
Highlight
Industry
Social Media
Duration
6 months
Services
Web App Development
Data, Analytics & AI
Clients
Maybelline Vietnam
Nerman
Members
Phuong Trang
Content Writer
Ngoc Nguyen
Content Writer
Minh Hieu
Developer
Hoang Cuong
Developer
Ba Trong
Tech Lead
Quang Tuan
UI/UX Designer
Tung Ba
Developer
Bach Le
Developer
Tram Anh
Account
Van Trang
Account

+15

Company Overview
Maybelline,  known as Maybelline New York, is a cosmetics brand specializing in affordable makeup products. Maybelline has expanded to more than 129 countries worldwide and has since become one of the most beloved cosmetic brands in Vietnam. For their influencer marketing strategy, Maybelline Vietnam needs to collaborate with hundreds of Key Opinion Consumers (KOCs) .
Problem

01

Complex Evaluation Data: With so many metrics, they face challenges managing and evaluating the results of KOC partnerships

02

Excessive time: It requires excessive time to check all the metrics and content quality

03

Manual Decision Making: Identify potential KOCs entirely manually
Solution

01

An automated system with: Data-driven Decision Making: Predict potential KOCs and evaluate KOC results

02

Time and Resources Optimization: Help the company save time and resources

03

Revenue Enhancement: Promote marketing effectiveness and contribute to revenue growth for the business
Key Features

01

Real-time Data: Update KOC data continuously

02

Data Measurement: Automatically measure and accept KOC results

03

Revenue Enhancement: Promote marketing effectiveness and contribute to revenue growth for the business
Technology

01

ReactJS

02

NodeJS

03

Amazon Web Services Deploy

04

PostgreSQL, TimescaleDB
Summary
Industry
Social Platform
Credit
Tram Anh Dang
Trang Pham Van
Quang Tuan

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